Axure, Sketch

Digters chain website

Interaction and visual redesign of a cafe chain website

A scheduled expansion of the Digters chain required a new website that would cover a broader target audience, which among four different locations is very diverse. While some Digters cafes are more local-oriented and focus on returning customers, the Amsterdam-Centraal cafe is more tourist-oriented with an aim of attracting a quantum of people transiting through the station. This called for a web experience united under one brand, with various information available to each user.

The layout of the landing page makes it easy at a first glance to see which cafe is opened in real time, and the user can then further inspect whichever location they are interested in - this includes the live music performances, menu, information for business or news.